Consulting firms are lagging behind their digital marketing

Digital Marketing A thought-provoking gap According to Consultancy.UK and the ‘State of Digital Marketing in Professional Services 2018’ report, many professional management consultancies still rely heavily on the traditional approach of good word-of-mouth. This has led directly to a thought-provoking gap between their low adoption of digital marketing and their clients' needs for the digital-first …

Visual Search becomes the popular commerce tech used by businesses

Pinterest visual search tech An important week for visual search Recently, many enterprises have started using visual search techniques. In collaboration with Amazon, Snapchat is testing a new tool that allows users to take pictures of products or barcodes. If the tool is approved, Amazon's product page can be launched to help customers learn more …

Edit your Google Ads Overview page to improve SEM

Google Ads logo Have you noticed your Google Ads Overview page? Google Ads keeps updating the interface of its data visualization cards to make it easier to see where improvements are needed and what campaign insights are needed. Now, the latest updating allows the paid search managers to make renewal from the page itself. Google …

eBay plans to triple boost its active customer base

eBay logo The goal of acquiring 500 million active users Recently, eBay’s CEO announced that they were planning to have 500 million active customers shopping in its online marketplace by increasing its digital marketing budget and focusing on the influencers. This ambitious goal is nearly triple on eBay’s existing customers. To achieve this goal, eBay …