How Big data improve digital marketing efforts?

Big Data Misunderstanding of Big data Many enterprise leaders want to promote the development of corporate data and information culture and make full use of Big Data systems. Many marketers, however, do not value their data-driven ideas and fail to use big data more effectively. Some executives also misunderstand big data only as a feature …

Edit your Google Ads Overview page to improve SEM

Google Ads logo Have you noticed your Google Ads Overview page? Google Ads keeps updating the interface of its data visualization cards to make it easier to see where improvements are needed and what campaign insights are needed. Now, the latest updating allows the paid search managers to make renewal from the page itself. Google …